Creative Direction & Design | Exhibit
PLAY was an exhibit that explored the history and evolution of playground design. Playgrounds are inviting places that should inspire playful activity in all its forms, however, today’s playgrounds are getting more and more restrictive and these limitations lead to a variety of developmental problems for children. This exhibit challenged urban designers to imagine and prototype the future of playscapes.
The inspiration for the design came from balancing the fun nature of play with the more serious material covered in the exhibit (i.e., obesity). Understanding current trends in playground design determined the materials and color palette used.
Materials: Plywood, vinyl, felt, string, paint, 1,600 pink balloons.
PLAY was a companion exhibit to the Design Museum Foundation’s exhibition, Extraordinary Playscapes.
Photos by Matthew Arielly
Designer | Data Analysis Report
The State of Academic Librarian Spaces focuses on the impact of evolving educational models and technological requirements on library spaces and librarian roles. It also collected insights from librarians regarding renovations and organizational changes.
The inspiration for the design came from the need to show academic library environments as dynamic and energetic spaces. The content was data heavy so proper pacing and visual clarity were key to the success of the report. The color palette was chosen to convey a sense of energy and optimism.
Winner of the SMPS 2016 Marketing Collateral Award
Photos by Matthew Arielly
Art Director | Science News Magazine
Art direction for various cover and feature stories.
Designer | Book
Book of observations regarding wayfinding and signage challenges at Mass MoCA in North Adams, MA.
The inspiration for the design was to pay homage to the experience of making your way through Mass MoCA. The scale and boldness of the artwork can be awe-inspiring and disorienting at times. The intricacies of the industrial-era buildings themselves are inspiring in their own right. The ideas presented in this book aimed to balance necessary wayfinding elements with the unique experience of visiting the museum.
Charcoal sketches were used to convey the industrial nature of the buildings and reflected back on the museum’s architecture.
Illustrations by Ian Scherling; Photos by Matthew Arielly
Designer | Exhibit
Covering over 412 square feet of gallery space this exhibit was a tribute to the past and a testament to the future of Sasaki Associates. The Gallery at Sasaki featured a display that included every employee name and every project Sasaki has undertaken over the decades.
The inspiration for the design came from creating a timeline to capture every project the firm had worked on. Time and expertise were depicted in two ways—progression from black and white to color photography and an increase in number of projects over the decades.
Photos by Emily Junker
Creative Direction & Design | Exhibit & Book
Emerald Networks: Reviving the Legacy of City Parks was an exhibit that explored how cities are innovating within historic park visions to meet contemporary needs. This research initiative examines case studies of six US cities with historically planned park systems and how these cities are building on their legacy plans.
The identity of the exhibit was inspired by historic park planning—evenly dispersed squares, rings encompassing the city, or axes linking prominent areas. Color and font selections distinguished between historic and contemporary material. A highlight of the exhibit was printing six historic maps on fabric to add texture and depth to the older maps.
Featured in World Landscape Architecture
Materials: Etched acrylic, fabric, foam core and vinyl
Emerald Networks was on view from March 19–April 26, 2015 at Northeastern University’s Gallery 360. The exhibit was also captured as a book.
Photos by Matthew Arielly; Chrisitan Phillips
The Naturally Resilient Communities website is helping spread awareness of nature-based flooding solutions, and is the product of over two years of work by a large team of committed experts, including The Nature Conservancy.
The branding for the site was driven by a desire to set an aspirational yet achievable tone. The approach was to let large, beautiful images of successful nature-based projects lead the visuals and inspire the user. Therefore image selection was an important part of the process. The images needed to be visually impactful as well as accurate to the solutions with which they were paired.
Greens and blues were chosen for the logo and the solutions and case studies. These color selections were made to convey the idea that water and nature could work harmoniously together to mitigate flooding. A strong orange was chosen for the other organizing element of the site, namely the site navigation and hazards. The consistent use of these colors aids the user in navigating the site effectively.
Two main branded elements were developed for the site: a logo and a set of icons. The logo was developed to promote the idea that nature could work symbiotically with water to deal with flooding. The shape is organic, with the water running fluidly through the land. Since the word “flooding” is not in the name of the initiative, the word “resilient” was bolded and made blue to suggest the idea of managing water. The icons were developed to stress the importance of the co-benefits of green infrastructure, a guiding principle of this guide and, more broadly, TNC’s mission. Like the solutions, the icons were colored blue to suggest the idea of moving forward with water.
Creative Direction | Exhibit
Retrospective Pin-Up: A Dialogue with Sasaki’s First Decades showcased ten iconic Sasaki projects. Some of these projects remain practically unchanged, while others have evolved over time and some have disappeared completely. The office was invited to engage with works in an open setting. The gallery walls were painted with chalkboard paint, and employees and visitors reacted to the plans or photographs—from a place of appreciation or criticism.
The inspiration for the design pulled from Sasaki’s roots in academia. Chalkboard paint and chalk were chosen as the vehicle through visitors would interact, transform, and grow the exhibit.
Materials: Chalkboard paint, vinyl, digital display
Designer | Booklet & Poster
The State of the City Experience outlines the results of a survey of 1,000 people who both live and work in one of six US cities—Boston, Chicago, New York, Austin, San Francisco, and Washington DC.
The report and infographic poster summarize what people like and don’t like about their built environment in four key areas: architecture, activities, parks and open space, and transportation. The survey also examined what their personal outlook is for staying in a city long-term.
The design aimed to capture the dynamic nature of living in the city. It can be edgy, fun, hopeful and boundless all at once.
Winner of the SMPS 2014 Marketing Collateral Award.
Photos by Matthew Arielly
Illustrator | Various Illustrations
Communicating complex ideas through information graphics.
Creative Direction | Branding
Gulf State Park in Alabama attracts a wide variety of visitors from spring breakers to families to retirees. The park was looking to rebrand itself in the ecotourism market. They wanted to be seen a vacation spot where visitors could relax, recreate, and learn about the diverse gulf shore ecosystem.
A unique attribute of the park is that it is where the forest meets the beach. Visitors can relax at the beach and hike and bike the many trails within the 6,000-acre park.
The logo is a fun representation of the various ecosystems and wildlife that make Gulf State Park special. The mark explores the transition from waterfront to forest, highlighting the varied experiences available within the park.
Designer | Science News Magazine
Layout and infographic design for various feature stories.
Designer | Proposal Illustration
Digital illustration for a proposal to transform land beneath Miami’s Metrorail into a 10-mile linear park that spanned many different types of neighborhoods.